J Boog is a man of many influences. The singer of Samoan descent was born in Long Beach and raised in Compton, California. Growing up in the rough streets of Compton, the strong sense of tradition and culture that J Boog absorbed from his family was instrumental in his path to stay off the streets and begin a successful music career.
At the age of four, after hearing his older sister playing the piano, he developed an interest and started watching her and learning about music. Soon, J was singing along to the notes & melodies he heard his sister play. A while later, she brought home a Bob Marley song book. Even at this young age, J knew Bob's name and his music. Upon hearing his sister begin to play, something clicked inside J. He hasn't been the same since.
The first time J Boog performed in front of an audience, he was nine years old. It was a large family reunion at a church and there were about 200 people present. J's mother and sister insisted for him to sing Whitney Houston's "One Moment In Time" and J obliged them. Though he was nervous, it went quite well.
J Boog's music career became serious in 2005, when a couple of brothers from his neighborhood brought him to one of J's favorite artists, George "Fiji" Veikoso". The two began working together immediately and J ended up moving to Hawaii in 2006 to continue developing his craft. After releasing his debut album "Hear Me Roar" in 2007, he joined the musical family Wash House Music Inc, a record label based in Hawaii and San Francisco.
A year later, in 2008, J Boog met Gramps Morgan of Morgan Heritage and there was an instant chemistry. Gramps was keen on working with J, and set out to make a way. Shortly after, Gramps, J Boog and other Wash House family members were in Jamaica recording in such prestigious places as Bob Marley's "Tuff Gong" Studio, Don Corleone's "Hit Maker", Bobby Digital's "Digital B", Shaggy's "Big Yard", Sugar Minott's "Youth Man Promotion" and more.
The results are apparent when listening to Boog's new music. It is authentic Island Music and genuine Jamaican reggae at the same time. Truly a new and exciting combination. There is a natural theme to Boog's writing: love. It recurs throughout his work and never once seems contrived. When you listen, you will feel he truly knows matters of the heart.
These days Boog is either in a studio, on a stage or catching a flight. Radio interviews have become a daily thing and it's a little overwhelming for the young artist, though he has been smart enough to keep his humility. He has a great sense of humor and an even better sense of reality. He can be overheard saying how blessed he is on a daily basis. It's easy to see why J Boog has been winning over fans when you meet him. He has the right spirit and attitude to carry him to the next level.
His new album, "Backyard Boogie" is slated for release September 27th 2011 and features Tarrus Riley, Jacob Hemphill (of SOJA), Peetah Morgan (of Morgan Heritage), Fiji and others.
Leading up to the release of his official new album, J Boog released the "J Boog EP" on June 14th 2011 via Wash House Hawaii/EMPIRE Distribution. The EP featured five brand new songs, along with three previously released songs, including his smash hits "Let's Do It Again" and "So Far Gone".
Imagine a roots-reggae sound accompanied by a soulful, yet pop-like voice with the ability to match an acoustic setting while also being capable of freestyling to a skanking rhythm and you are left with... HIRIE. Led by HIRIE on vocals, the female-fronted band stormed onto the reggae music scene in 2013 with the release of their first single, “Sensi Boy.” HIRIE’s debut self-titled album was released on September 3rd iTunes Reggae Chart in its first day. Nominated for San Diego’s best World Music Award, the band has enjoyed further success as the music video for the popular, “Sensi Boy,” has reached over 300,000+ views on YouTube. That same single, along with a few other tracks, have received constant airplay on all major Hawaiian Islands, as well as local and college stations around the United States, Guam, New Zealand, Tahiti and more.
The immediate success of the band’s first full-length album created a label for HIRIE as reggae’s newest female sensation on the rise. As a result, the 7-piece band received an invitation to join two of California’s hottest reggae acts on the road for the “Tribal Youth Fall Tour 2013.” Upon completion of their first nationwide tour, demands for a strong and dedicated female-fronted band continued as HIRIE was sought out to provide entertainment at some of the most popular venues and festivals around the United States. Most recently, the band took stage in front of an estimated 2,500 fans to kick off day three of the 5th and Arts festival.
HIRIE’s live set provides those in attendance with a performance that guarantees to please and leaves the fans wanting more. With the exception of an acoustic song or two, HIRIE can be seen on stage feeding off the energy of the band and the crowd, as she spends a majority of her time dancing across any platform while she sings. From a core rhythm section with drums, keys and bass, to a highly energetic horn section, HIRIE has quickly mastered a formula to gain new fans with each opportunity they are given on stage, regardless of the crowd’s musical preference. The band’s appreciation for her tone and body language, carries over beautifully as their synchronized dancing and contagious melodic lines provide the perfect platform for HIRIE’s voice to shine.
Following their tour with Tribal Seeds, HIRIE has secured a strong fan base along the west coast while sharing the stage with headlining acts such as Fortunate Youth, Matisyahu, The Dirty Heads, J Boog, Stick Figure, and more recently, The Green. The band has also been blessed with the opportunities to provide direct support for reggae legends such as Steel Pulse, Sly & Robbie, The Wailing Souls and Pato Banton. Additionally, HIRIE has ventured out of the reggae genre to do shows with mainstream artists like Shwayze and Cisco Adler.
With another nationwide tour confirmed for Fall of 2014, HIRIE will once again take their rising talent across the U.S. for 34 shows in hopes of exposing their one-of-a-kind sound to thousands of potentially new fans. While currently writing their second album, HIRIE has managed to grab the attention of producers in both reggae and mainstream music alike. During the month of June, the band plans to record a demo CD of their most successful singles to date and pitch the compilation to indie and other major labels for a chance to help fund another sensational album that will surely take its carriers to the next level.
In a genre dominated by male voices, the rise of HIRIE came as a breath of fresh air just as the reggae scene had begun to emerge from the underground and into the mainstream. With so many accomplishments in such a short time, it’s hard to believe the band has only been together for a year. HIRIE’s ability to flawlessly mix multiple styles of music into a reggae-pop song rooted with conscious lyrics makes for the perfect starting point to help reggae music deliver its’ message to the world.